advertisment revew

At the start of the advertisement it grabs our attention with a moderately loud male voice telling us that razor is the best scooter company in the world. With his tone of voice and sound of excitement draws our eyes. As we look three seconds after they are showing professional riders doing extremely hard tricks. This gets the consumer's attention to desire to do that and buy the product. which keep our eyes on the screen hoping for more and getting twelve year old boys to think that if they buy the scooter they will be as good as those guys doing those tricks.

when the kids see the sparks they get a hole lot of ideas with there large imaginations of them doing tricks with sparks at there own place. when they show the boys riding around the empty sheds they thing of the fun they could be having if they were there and imagine the boys in the ad to be their own friends. Towards the end they show another trick by a professional rider just to give consumers a adrenalin rush for there imaginations.

when they introduce the spark scooter they only focus on the end where the sparks are generated and then get a 360 deg spinning scooter just to focus on the scooter its self. When they zoom in on the spark generator on the back. Whilst telling excuses to use for kids to use when convincing parents to buy this scooter for them e.g. easy replaceable spark cartridges. the fact that the boys in the ad are in a small group riding like any 12 year old would like to, with freedom gives them a sense of if I by this product I could be like them and ride around the streets no one else to bother them has a sense of desire. It is saying that the spark scooter is better than the original which opens the attention of people who own the original to get the better version of the razor scooter to fit in.

when they are giving instructions for when the consumer buy's the scooter they aren't going to read the instructions so the took the time to simply explain it in the ad. to finish of they say the sparks scooters slogan "light up your ride" then says that professional riders were used in this clip and ride with in your limits just to bring the consumers back to earth and sticks in there minds. Razor spark scooters!